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CHRIS LIEN

Branding that moves people.

I help creatives, coaches, and founders remember who they are and build 6-figure brand engines that scale with magnetism.
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Marcus Lemonis

“Chris elevated our Brand Identity to the next level.”

Marcus Lemonis

Entrepreneur

★★★★★ 4.9 out of 5 · 100+ clients

+$2M

Generated by brands I've built

100+

Founder-led brands

10+

Years building brands

The MM™ Edge

(01)
Your business is growing faster than your brand can keep up. Here's what changes when you have guided creative direction and a proven system.
Brand Direction
Black-and-white portrait of a founder in sunglasses
Magnetic Voice
Smiling business owner holding a tablet in a bright office
Visual Identity
Creative reviewing a wall of brand design work
Simple Systems
Confident founder standing in a modern office
SWIPE HERE ↑↓
We get clear on where the brand is going and how it should feel, so every decision has a north star and your team stops guessing.
Your voice, messaging, and story locked into one system, so you sound like you everywhere you show up.
A look that matches who you are, so the right people feel it before they read a word.
No bloated agency, no full-time hire, no twelve-step funnel. AI runs quietly in the background so things move fast. The taste and the calls stay mine.

Clients

(02)
Hear from a few of our many success stories.
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Marcus Lemonis
"Chris not only demonstrated an acute knowledge of the process but utilized his learnings from other ventures to make our Brand Identity even better. He also is a lover of small business which makes his passion for this even easier."
Marcus Lemonis
Entrepreneur, Business Mogul
Romana Ayers, Pilates studio owner
"He truly helped bring my vision to life from the ground up. I'm now more visible to my clients and have seen a noticeable shift in client recurring revenue."
Romana Ayers
Owner, Lead Pilates Instructor
David Young, owner of Bend Event Sound
"His creativity and insight were incredible. The tools he integrated have been extremely helpful, and the new look and flow of the website are perfect."
David Young
Business Owner, Bend Event Sound
Samantha Strom, entrepreneur and business owner

“Chris has been more than amazing and helpful! He helped me re-work our entire visual Brand Identity System and has taken our CBD brand to the next level and really helped to create an amazing identity for us!”
Samantha Strom
Entrepreneur, Business Owner
Hydro Flask campaignStyleboard for Nikky GuyerTuras True North leadership brandMox Gym brand identityHHLA logo suite
Hydro FlaskMarcusNordic TigonBear Flag Fish Co.Mox GymPresoteaOspreyHHLA

By The Numbers

(03)

+$2M

Generated by Brands I've Built

100+

Founder-Led Brands

10+

Years Building Brands
CHOOSE YOUR LEVEL →
There's a way to build at every level below.
Chris Lien, Creative Director and founder of Magnetic Movement
Marcus LemonisSamantha StromDavid YoungRomana Ayers
Trusted by 100+ clients worldwide // 4.9 out of 5 stars
‍
"Chris elevated our Brand Identity to the next level" - Marcus Lemonis

About Me

(04)
Chris Lien
Creative Director / Brand Consultant
I grew up in Huntington Beach and studied Graphic Design and Marketing at Long Beach State. A friend's intro got me into Hydro Flask, and I spent years on marketing teams for outdoor brands. Then I chose to walk away and go out on my own. Through my agency, I've built brands for 100+ founders over 10+ years, including Marcus Lemonis. As I grew and continued to learn about strategy, I kept seeing a vision above it all: an ecosystem for people at every level.

Before I grew into the man who could hold that vision, I hit some bumps along the road. After a few business failures, I reflected on how I was showing up as a founder, and I decided it was time to work more on myself. I went to Japan to simplify things and understand their way of life. I studied Vipassana meditation with Buddhist monks in Thailand, then visualization with Joe Dispenza and somatic healing. In 2025, I moved to Costa Rica and hired my first mentor to help me build the ecosystem straight off my vision board. Now I'm based in Lisbon, grateful for the 40 countries along my path.

After five months of studying short-form content, it clicked. I went viral twice and gained 5,000 followers in two weeks. What mattered was having the system built before the wave hit. Then came a dream client out of LA, my first European event, and $20K+ months.

Today I'm the Creative Director behind founder-led brands, and a guide for creatives and coaches building toward their next level. This is the view, not the summit. The version of you who can hold your vision was always there. Rediscover it. Reset. Build as that version.

A Creative Director in the seat.

(05)
Creative Director Retainer with Chris Lien
Creative Director
For 90 days, I'm your Creative Director. I step to elevate how your brand looks, sounds, and shows up.
// The Offer

I become your Creative Director, owning how your brand looks, sounds, and shows up in all facets. You get a custom AI-backed system directed by your brand voice and positioning. Output stays consistent and efficient without you re-explaining your brand every time.

// What's Inside
Month 1
Direct

We get clear on who you are, where you're going, and what gets built.

Month 2
Build

Your messaging and visuals get refreshed and show up everywhere they matter.

Month 3
Install

Your content system, brand guidelines, and AI workflows, set up so your team can create on brand without you.

// How we work

A strategy call every two weeks, with async reviews and direct access in between.

// What you walk away with
  • Brand Direction + 90-Day Roadmap
  • Refreshed messaging and visual direction
  • A content system built on your voice
  • Brand guidelines
  • AI workflows trained on your brand
  • Option to extend to monthly retainer
// AI-powered speed

Get creative direction done for you amplified by an AI-powered system.

// Why Hybrid

Senior creative direction from one person, paired with AI workflows trained on your brand. You get a Creative Director's judgment with agency-level output, at a fraction of the cost.

// Who's it for

For businesses, coaches, and founders who want someone high performing in the brand seat, without the hefty full-time cost.

// Why it works

Senior creative direction, without the full-time hire.

For 90 days, I'm your Creative Director. I set the direction, review everything, and build the system so your brand stays magnetic and you stop guessing.
Full-time hire
Agency retainer
You are hereCreative Director
What you pay for
Salary, benefits, onboarding
Retainer plus team markup
One monthly fee
Who touches your brand
One hire you have to manage
Account managers and juniors
A senior Creative Director on every asset
A brand that feels like you
Depends on the hire
Varies
Built in
Time to get started
Months to recruit
Weeks of onboarding
Kickoff call in week one
Commitment
Ongoing employment
Long contracts
90 days, with the option to extend

What you pay for

Creative Director

One monthly fee

Full-time hireSalary, benefits, onboarding

AgencyRetainer plus team markup

Who touches your brand

Creative Director

A senior Creative Director on every asset

Full-time hireOne hire you have to manage

AgencyAccount managers and juniors

A brand that feels like you

Creative Director

Built in

Full-time hireDepends on the hire

AgencyVaries

Time to get started

Creative Director

Kickoff call in week one

Full-time hireMonths to recruit

AgencyWeeks of onboarding

Commitment

Creative Director

90 days, with the option to extend

Full-time hireOngoing employment

AgencyLong contracts

APPLY NOW →
Want to start smaller? There's a way in at every level below.
(06)

Ways to work with me

Same thinking at every level. Pick how close you want to work with me.

// Free
Community

Build a brand that feels like you, and a business that grows with it. The 28-day Challenge, a weekly template library, and me answering questions as I build.

Join free
// 7 days · $997
Brand Engine Build

Your Creative Director for a week. A brand audit, a direction doc, a brand book, and the three moves I'd make first. We finish with a call to talk it through.

Book your week
// 90 days · INQUIRE FOR PRICING
Creative Director

Your Creative Director for 90 days. I lead how your brand looks, sounds, and shows up, with a strategy call every two weeks.

Apply

FAQs

(07)
// What is a Creative Director retainer?

It's an ongoing partnership where I become your Creative Director. I oversee how your brand looks, sounds, and shows up everywhere, with weekly input and a bi-weekly strategy call. Behind it is an AI-backed system trained on your brand voice and positioning, so the output stays consistent and your brand scales with cadence.

// What does Hybrid Creative Director mean?

Hybrid means senior creative direction from one person, paired with AI workflows trained on your brand. I set the direction, make the calls, and review everything. The AI system lets me produce at agency speed. You get a Creative Director's taste and judgment with agency-level output, at a fraction of the cost of a full-time hire or an agency retainer.

// What's the commitment for the Hybrid Creative Director?

It starts with a 3-month commitment for the initial 90-day process. After that, you can cancel anytime with 30-day notice.

// What's included in the retainer?

Brand identity systems, content direction, website, launch assets, sales pages, and VSLs. You name it, I'll handle it. You get weekly creative input, a strategy call bi-weekly, and a custom AI workflow trained to amplify your brand.

// Who is the Creative Director retainer for?

Founders, business owners, and coaches with an established business who want a senior creative in the brand seat without the cost of a full-time hire or a full agency team.

// Who is Chris Lien?

Chris Lien is a Creative Director based in Lisbon, Portugal, and the founder of Magnetic Movement. He has 10+ years building brands, started in corporate marketing helping scale Hydro Flask, and has worked with 100+ brands, including Marcus Lemonis.

// What if I'm not ready for a retainer yet?

Join the free Magnetic Movement community on Skool. The 28-day Hybrid Creative Challenge lives there, along with tools and templates to build your brand at your own pace.